A great example of this is Bruce Springsteen. When he started out with Columbia Records, he had two so-so albums before he hit a good one with Born to Run. If Born to Run had not been a success, then Springsteen would have seen the end of his recording career. Now could you imagine that as he is a rock icon 30 years later? Back in the 70s Columbia had backed both previous albums which had lack luster sales. When Springsteen began writing for Born to Run, Columbia was ready to drop him as an artist. If Born to Run had taken a dive, that would have been the end. Fortunately, that album was the beginning of the career.

Today, this would not be the case. It’s either a go or no go hit and record companies are only looking to sign for one hit. That also makes it harder to ensure a success. Therefore, the independent labels have become the king over the majors.

With new compact gear and computer recording technology, it has become possible to almost record a whole song or album in a personal project studio, mix it down and publish it to the whole world in a number of different methods. This fast paced production in some ways, I feel, has allowed music quality to become mediocre rather than good. Combined with artists who are not good lyric writers, the number of songs which are considered timeless have depleted. We still turn to recordings which were done in the old fashioned method with dedication, time, and talent.

It may be a mixture consisting of the record companies and the artists that have allowed this to happen. Since the record companies are not as daring as they once were to accept new material, artists are not willing to expend the time to create material which will be overlooked. If cookie-cutter is what is being sought after by the labels, than nothing new will ever transpire unless independent labels take over.

• Band or Personal web site
• MySpace
• Facebook
• Tunecore

The two most popular are definitely publishing the track on MySpace and/or listing the tracks for download on your own site. Facebook has just recently gotten into the music segment of the social networking game. If profit is part of the plan, one can use distribution services to help promote your name.

Let us not forget the method that can work wonders, word-of-mouth. With current technology, we can make copies of our works on CDs and MP3 on the computer and graphically make it look good. Make many copies of CDs or MP3s and hand them out to friends and family. If they think it’s good stuff, they will start the snowball effect rolling.

Another way of promoting yourself is to have someone host a performance featuring you either at their home or at the park. These concerts tend to be very personal, so make sure to have copies of your songs available to hand out. If the guests like what they hear, then others will want to have you play your songs at their events and the calls will start coming.

Even though it has become easier to get music out there for people to hear and experience, it involves a lot more time on the artists part to market. It is only after tons of hours of hard work and practice that one might get picked up by the big labels. In the meantime, we keep plugging along doing what we do best and that is writing great songs with great music and getting people’s opinions.