The current trend with distribution of major label records seems to simulate the party game of limbo. Everyone is doing something more and more drastic to get sales up in physical media. Some are going vinyl and others now seem to be doing CD, but aiming at low cost department stores to sell their discs. Not only are bargain price stores being used, but also being given exclusives in distribution on NEW releases, not just existing releases.
It seems that no matter what segment of the music industry is examined, it has hit or is approaching rock bottom. The music industry is lost or floundering as to where to go to get back its mojo that it once had. When will it become apparent that the need for aiming higher in the content area will be the trick for getting sales to where they used to be and in the manner that it used to be. Yes, digital will be around, but digital should not be blamed for the slip.
How much further can the limbo bar be lowered before the whole industry falls while trying to slither under it? Everyone knows that marketing is no longer just in the hands of the big record companies, but almost breaking the rules to allow ground contact when getting under the bar is the question.
