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	<title>Steve's Music Roll &#187; Promotion</title>
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	<link>http://www.stevesmusicroll.com</link>
	<description>What's Going On In Music...</description>
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		<title>Record Deals Then and Now</title>
		<link>http://www.stevesmusicroll.com/2009/03/02/record-deals-then-and-now/</link>
		<comments>http://www.stevesmusicroll.com/2009/03/02/record-deals-then-and-now/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 17:03:30 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Born to Run]]></category>
		<category><![CDATA[Bruce Springsteen]]></category>
		<category><![CDATA[Columbia records]]></category>
		<category><![CDATA[Independent Record labels]]></category>
		<category><![CDATA[record labels]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=39</guid>
		<description><![CDATA[The record industry has changed drastically in the last 30 years. Up until the end of the 1980s, record companies were relatively leanient toward new artists. Artists were able to be covered by the record label for one or two albums before getting an ultimatum. Now, it&#8217;s a requirement that the song or album be [...]]]></description>
			<content:encoded><![CDATA[<p>The record industry has changed drastically in the last 30 years. Up until the end of the 1980s, record companies were relatively leanient toward new artists. Artists were able to be covered by the record label for one or two albums before getting an ultimatum. Now, it&#8217;s a requirement that the song or album be a hit to get the contract. There is a lot of stress on artists to make it in a time when quality has also been compromised.</p>
<p>A great example of this is Bruce Springsteen. When he started out with Columbia Records, he had two so-so albums before he hit a good one with Born to Run. If Born to Run had not been a success, then Springsteen would have seen the end of his recording career. Now could you imagine that as he is a rock icon 30 years later? Back in the 70s Columbia had backed both previous albums which had lack luster sales. When Springsteen began writing for Born to Run, Columbia was ready to drop him as an artist. If Born to Run had taken a dive, that would have been the end. Fortunately, that album was the beginning of the career.</p>
<p>Today, this would not be the case. It&#8217;s either a go or no go hit and record companies are only looking to sign for one hit. That also makes it harder to ensure a success. Therefore, the independent labels have become the king over the majors.</p>
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		<item>
		<title>No Business Mind,no Record Deal</title>
		<link>http://www.stevesmusicroll.com/2008/10/26/no-business-mindno-record-deal/</link>
		<comments>http://www.stevesmusicroll.com/2008/10/26/no-business-mindno-record-deal/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 23:44:49 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Performance]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Recording]]></category>
		<category><![CDATA[concerts]]></category>
		<category><![CDATA[festivals]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[music Contarcts]]></category>
		<category><![CDATA[music Performances]]></category>
		<category><![CDATA[music Producers]]></category>
		<category><![CDATA[music Tours]]></category>
		<category><![CDATA[recordings]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=26</guid>
		<description><![CDATA[Author: Daniel Medeiros
By Daniel Medeiros&#8230;
The life of a professional musician has all the allure of a million dollars and a one-way ticket to being famous. Is it worth it? Heck, yes! But the only way to becoming a professional musician (and by &#8220;musician,&#8221; we mean singers and bands, not professional flautists) is to land a [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Author: <a title="Daniel Medeiros" href="http://www.articlesbase.com/authors/daniel-medeiros/88401.htm">Daniel Medeiros</a></strong></p>
<p>By Daniel Medeiros&#8230;</p>
<p>The life of a professional musician has all the allure of a million dollars and a one-way ticket to being famous. Is it worth it? Heck, yes! But the only way to becoming a professional musician (and by &#8220;musician,&#8221; we mean singers and bands, not professional flautists) is to land a record deal. Whether you&#8217;re aiming for a mainstream or an indie share of the pie, you need that label to get heard.</p>
<p>Wait, but it&#8217;s tough to get signed to a label, right? True. And while there are many changes happening in the music industry right now (especially on the technological side), there is still no better way to make money as a musician than by having an established record label market your music. So how do you sell your soul to the corporate devil? It&#8217;s rather tricky, but we&#8217;ll walk you through the steps. (And don&#8217;t worry, it won&#8217;t involve an evening with RIAA President Hilary Rosen, a bottle of tequila, and a Barry White album.)</p>
<p>Unless you&#8217;re the next Beatles, there are a thousand other bands like you &#8211; so make yourself stand out from the rest by being professional from the beginning&#8230;No one will want to sign you unless you&#8217;re going to make them money. As such, you and your band must be confident, experienced, dedicated, and have it together (in other words, you must look like you will bring in money).</p>
<p>I have the assumption that you do not have a manager and that you are trying to get signed on your own. If you do have a manager, let the poor guy or gal do his/her job and you just stay out of the way. Otherwise, you need us bad.</p>
<p><a href="http://www.reverbnation/jazzalikes" target="_blank">http://www.reverbnation.com/jazzalikes</a></p>
<p>Article Source: <a title="No Business Mind,no Record Deal" href="http://www.articlesbase.com/music-articles/no-business-mindno-record-deal-605842.html">http://www.articlesbase.com/music-articles/no-business-mindno-record-deal-605842.html</a></p>
<p><strong>About the Author:</strong></p>
<p>DM is an excellent allround world jazz guitarist ,fulltime studio musician,project leader,show case session host and a full time concert touring artist in the music business and entertainment projects&#8230;As an unsigned and independent artist he&#8217;d released various CD compilations on his name such as &#8220;remix &amp; pickups&#8221;,&#8221;Spreads&#8221;,&#8221;MindCure&#8221; which contain not only his own original work material but as well influences of other world artists he likes,played with or scouted&#8230;he works always within legal contracts,uses discipline passion and fun in his own work&#8230;works with different people but only the finest&#8230;He is an improviser who uses talent and virtuosity combined with technic..Travels for his own work,composes,arranges and believes in nature&#8230;He is a capricorn by birth and on earth that&#8217;s what he believes!&#8230;He is a child of the world a world cosmopolitan someone with an interesting character to know, a friendly guy always ready to help others in any circumstance of life but depends what and who!&#8230; Somebody experience courageous ambitious, warm,with a dream&#8230;A hard worker,direct to the point but always respecting the meaning of others&#8230;Somebody who&#8217;s not to be taken for granted &amp; who&#8217;s never afraid to speak languages or to be mixed in different worldwide cultures socially and musically.</p>
<p><a href="http://www.reverbnation.com/jazzalikes"></a><a href="http://www.reverbnation.com/jazzalikes" target="_blank">http://www.reverbnation.com/jazzalikes</a></p>
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		<title>Top Three Things New Artists and Bands Need to Know to Jumpstart Their Careers</title>
		<link>http://www.stevesmusicroll.com/2008/10/19/top-three-things-new-artists-and-bands-need-to-know-to-jumpstart-their-careers/</link>
		<comments>http://www.stevesmusicroll.com/2008/10/19/top-three-things-new-artists-and-bands-need-to-know-to-jumpstart-their-careers/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 23:41:33 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Radio Airplay]]></category>
		<category><![CDATA[Radio Promotions]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=25</guid>
		<description><![CDATA[Author: Tim Eutin
Today&#8217;s music business is more complicated then ever. The digital revolution has made it easier and less expensive to make a quality CD. There are more outlets to reach the public with your music then ever before with MySpace, Playlist.com and web-based radio outlets. There is also more competition then as well.
What can [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Author: <a title="Tim Eutin" href="http://www.articlesbase.com/authors/tim-eutin/89410.htm">Tim Eutin</a></strong></p>
<p>Today&#8217;s music business is more complicated then ever. The digital revolution has made it easier and less expensive to make a quality CD. There are more outlets to reach the public with your music then ever before with MySpace, Playlist.com and web-based radio outlets. There is also more competition then as well.</p>
<p>What can a new group or artist do to increase their odds of getting heard by the mass public or getting better and more frequent bookings? Paul Crowley, of <a title="Paul Crowley Music Marketing" href="http://www.myspace.com/pcmm9" target="_self">Paul Crowley Music Marketing</a>, who has worked with artists such as The Police, Janet Jackson, REM, suggests, &#8220;The first thing is to not look at recording a CD as the end product. It is just one part of the overall marketing plan.&#8221;</p>
<p>&#8220;To many people make the mistake of not having a an overall plan of where the group wants to be in a year, two years or five years down the road.&#8221; Paul continues. &#8220;Without a plan it is almost impossible to make serious progress in today&#8217;s music business. Groups without a plan seldom last in today&#8217;s competitive market.&#8221;</p>
<p>Another key mistake that artists and groups make is to not budget for promotions. Paul states, &#8220;I&#8217;ve heard a lot of great music over the years, fantastic music, but unfortunately the public never got to hear it because the groups didn&#8217;t take into consideration budgeting for professional promotional services. The groups falsely assumed that a record company or DJ would hear their music and it would take off from there. That just doesn&#8217;t happen in today&#8217;s competitive market. There are a lot of great artists vying for limited airtime. You need professional help to get through to the key people that can help you out.&#8221;</p>
<p>This brings up the third point that will help new groups reach their goals. Hire a professional to promote your music to radio and give you sound advice. &#8220;There is the music business and then there is the business of music&#8221;, smiles Paul. &#8220;It is important to find a talented professional to represent you to radio and give you solid music business advice. A good manager will help you to plan your resources, both time and money, to make the correct move at the right time.&#8221;  It is important to find someone that can make those moves on the artist&#8217;s behalf.</p>
<p>As the music business continues to evolve and grow the need for professional representation and management is more important then ever. Groups that heed the advice in this article will find themselves ahead of the pack when it comes to realizing their goals.</p>
<p>Article Source: <a title="Top Three Things New Artists and Bands Need to Know to Jumpstart Their Careers" href="http://www.articlesbase.com/music-articles/top-three-things-new-artists-and-bands-need-to-know-to-jumpstart-their-careers-608406.html">http://www.articlesbase.com/music-articles/top-three-things-new-artists-and-bands-need-to-know-to-jumpstart-their-careers-608406.html</a></p>
<p><strong>About the Author:</strong></p>
<p>Tim Eutin has worked in radio for over a decade. He is also the host of several popular websites.</p>
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		<title>Right Age to Start Writing</title>
		<link>http://www.stevesmusicroll.com/2008/10/11/right-age-to-start-writing/</link>
		<comments>http://www.stevesmusicroll.com/2008/10/11/right-age-to-start-writing/#comments</comments>
		<pubDate>Sun, 12 Oct 2008 02:23:25 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Songwriting]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=24</guid>
		<description><![CDATA[In a recent issue of Recording Magazine, there was an interview with Taxi and several songwriters. One of the questions that was raised by one of the visitors at the Road Ralley where the interview was held was &#8220;What is the best time to start writing?&#8221; In a nutshell, all the panelists had something unique [...]]]></description>
			<content:encoded><![CDATA[<p>In a recent issue of <a href="http://recordingmag.com" target="_blank">Recording Magazine</a>, there was an interview with Taxi and several songwriters. One of the questions that was raised by one of the visitors at the Road Ralley where the interview was held was &#8220;What is the best time to start writing?&#8221; In a nutshell, all the panelists had something unique to say, but all said the same thing. It is never to early to start writing songs and music. The only difference is the maturity of the works created and the expertise of the writer from how much they have written.</p>
<p>In thinking about this topic, I realized that the first time I wrote a song was when I was probably 9 or 10 years old. It was a very quick and silly piece, but it was my first. The words were simple, but I had never written music before either. After the words, my piano teacher at the time showed me the basics of putting words to music and the rest is history. Since then, I have written over 40 songs.</p>
<p>I would recommend to anyone at any age that it is never too late to start writing songs and music. One may not be able to sing them or play them directly on stage, but through companies like <a href="http://www.taxi.com" target="_blank">TAXI</a>, it is possible to market them to other bands and publishers.</p>
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		<title>Getting Heard?</title>
		<link>http://www.stevesmusicroll.com/2008/08/11/getting-heard/</link>
		<comments>http://www.stevesmusicroll.com/2008/08/11/getting-heard/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 13:15:31 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Distribution]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Songwriting]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[labels]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[record labels]]></category>
		<category><![CDATA[Recording]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[song]]></category>
		<category><![CDATA[tunecore]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=17</guid>
		<description><![CDATA[We all can write a song and record it. The challenge is getting that song heard by the masses. In the days gone by, the only way to make it big was to get signed by one of the major record labels. There were no other mediums of getting your music heard. Now, there are [...]]]></description>
			<content:encoded><![CDATA[<p>We all can write a song and record it. The challenge is getting that song heard by the masses. In the days gone by, the only way to make it big was to get signed by one of the major record labels. There were no other mediums of getting your music heard. Now, there are many ways to publish that song (as long as the necessary copyrights have been filed). Some of those ways just to name a few are:</p>
<ul>
<li>Band or Personal web site</li>
<li>MySpace</li>
<li>Facebook</li>
<li>Tunecore</li>
</ul>
<p>The two most popular are definitely publishing the track on MySpace and/or listing the tracks for download on your own site. Facebook has just recently gotten into the music segment of the social networking game. If profit is part of the plan, one can use distribution services to help promote your name.</p>
<p>Let us not forget the method that can work wonders, word-of-mouth. With current technology, we can make copies of our works on CDs and MP3 on the computer and graphically make it look good. Make many copies of CDs or MP3s and hand them out to friends and family. If they think it&#8217;s good stuff, they will start the snowball effect rolling.</p>
<p>Another way of promoting yourself is to have someone host a performance featuring you either at their home or at the park. These concerts tend to be very personal, so make sure to have copies of your songs available to hand out. If the guests like what they hear, then others will want to have you play your songs at their events and the calls will start coming.</p>
<p>Even though it has become easier to get music out there for people to hear and experience, it involves a lot more time on the artists part to market. It is only after tons of hours of hard work and practice that one might get picked up by the big labels. In the meantime, we keep plugging along doing what we do best and that is writing great songs with great music and getting people&#8217;s opinions.</p>
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		<title>Good Impressions</title>
		<link>http://www.stevesmusicroll.com/2008/08/04/good-impressions/</link>
		<comments>http://www.stevesmusicroll.com/2008/08/04/good-impressions/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 15:15:21 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Performance]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[model]]></category>
		<category><![CDATA[provocative]]></category>
		<category><![CDATA[role]]></category>
		<category><![CDATA[role model]]></category>
		<category><![CDATA[role models]]></category>
		<category><![CDATA[style]]></category>
		<category><![CDATA[wardrobe]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=21</guid>
		<description><![CDATA[Many artists start out trying to be role models for their audience, but then something goes wrong. It seems that the philosophies and goals of the record labels and the artist don&#8217;t always meet in the middle; the philosophies and morals of the artist get derailed by marketing efforts of the labels. Unfortunately, a very [...]]]></description>
			<content:encoded><![CDATA[<p>Many artists start out trying to be role models for their audience, but then something goes wrong. It seems that the philosophies and goals of the record labels and the artist don&#8217;t always meet in the middle; the philosophies and morals of the artist get derailed by marketing efforts of the labels. Unfortunately, a very large message is delivered through the wardrobe of the artists and when dealing with certain age groups, it is imperative to influence in a positive way rather than negative.</p>
<p>We all know that style is heavily dictated by stars who wear them. Style and the clothes that are worn by the artists on stage make an impression. Therefore, if an artist is made to wear something provocative, it sends out a non-verbal message that it is Ok to wear styles of that type when it really should not be. Wearing those styles can also send out misinformation about yourself. For example, if you&#8217;re going to wear something provocative just because an artist wore it, it is saying to others that you are seeking sexual pleasure when indeed you are the opposite.</p>
<p>We need more artists and record labels to promote positive actions in our current society rather than the negative that we have been bombarded with over the last couple of decades. Artists have always been able to make people aware of what is going on in the world and the changes that need to be made. Well&#8230;The one change that can be made can begin with them and that is doing what is right if they want to be models for others.</p>
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		<item>
		<title>Got Music?</title>
		<link>http://www.stevesmusicroll.com/2008/06/08/got-music/</link>
		<comments>http://www.stevesmusicroll.com/2008/06/08/got-music/#comments</comments>
		<pubDate>Sun, 08 Jun 2008 19:20:22 +0000</pubDate>
		<dc:creator>Stephen Kriso</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[indie musicians]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[talent]]></category>

		<guid isPermaLink="false">http://www.stevesmusicroll.com/?p=13</guid>
		<description><![CDATA[As musicians, we know there are musicians out there putting out quality music. The question that should come to mind is &#8220;Why is it so hard to find?&#8221; Real talent and new music is out there, but because of the unrest in the music industry, artists who break the mold are not being selected by the [...]]]></description>
			<content:encoded><![CDATA[<p>As musicians, we know there are musicians out there putting out quality music. The question that should come to mind is &#8220;Why is it so hard to find?&#8221; Real talent and new music is out there, but because of the unrest in the music industry, artists who break the mold are not being selected by the record companies for contracts. A&amp;R companies such as <a title="TAXI - The World's Largest Independent A&amp;R Company" href="http://www.taxi.com" target="_blank">Taxi</a> get new talent in all the time, but record companies keep calling for the same cookie cutter sound that no one wants to buy. If you find the good stuff, you have to actively search. Unfortunately, when you contantly hear on the radio the same cookie cutter material, you come to a fast assumption that the talent has disappeared.</p>
<p>Because of this cookie cutter philosophy, musicians have had to become more creative and more self-reliant. Since the big companies are not searching the way they used to, musicians have to promote their  work. Getting our work out there and noticed requires relying on connections and increasing the impression upon the target markets. Thus, letting people know you have a unique sound requires some marketing skills.</p>
<p>As listeners, to find new we have to search outside traditional means. Since indie musicians are the ones with a unique product, the most obvious place to look should become the Internet. If we search places suc as MySpace, music download sites, and indie distribution channels, the odds of finding something fresh is likely.</p>
<p>Like a good snack or meal, it takes trial and error and when we find a good one we should notate it and share the word with others. That&#8217;s the way music is right now. It&#8217;s like that little hole in the wall restaurant that&#8217;s been there but had to go out and sample it to realize that it can compete with the current competition.  </p>
<p> </p>
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